VISIT RWANDA and Paris-Saint-Germain solidify working relationship

In an exciting development, Paris Saint-Germain (PSG) and Visit Rwanda have extended their partnership, marking three years of fruitful collaboration. By Thomas Rowe

In an exciting development, Paris Saint-Germain (PSG) and Visit Rwanda have extended their partnership, marking three years of fruitful collaboration.

The renewed agreement will continue until 2025, with Visit Rwanda aiming to showcase the country as a premier tourism and investment destination in Africa. This extended partnership seeks to foster cultural connections, encourage creative collaborations, and promote Rwandan coffee and tea.

Rwanda has quickly become a global tourism hotspot, attracting visitors from all over the world. Its natural wonders have captivated travellers’ hearts, including the awe-inspiring mountain gorillas of Volcanoes National Park and the captivating wildlife of Akagera National Park. In fact, in 2022, the country welcomed over a million international visitors and generated nearly half a billion dollars in tourism revenues.

Rwanda and the club showcased their special partnership on April 2 at the Paris Saint-Germain-Olympique Lyonnais match, as before the game, Rwandan artists Christopher Muneza and Weya Viatora performed in the presence of several PSG legends.

Michaella Rugwizangoga, RDB’s Chief Tourism Officer, emphasised the broader significance of the partnership, stating in a press release:

“There is more to the partnership between Visit Rwanda and Paris Saint-Germain than just promoting Rwanda as a destination. It aims to create synergies in culture, fashion, the arts, and football development, which is very important to us. Paris Saint-Germain provides us with an amazing platform to present the very best of Rwanda to millions of fans around the world. We are delighted to be able to continue our partnership and to do even more things together.”

Cynthia Marcou, Sponsorship Director at Paris Saint-Germain, added via press release:

“In working with Visit Rwanda, Paris Saint-Germain has taken sponsorship to the next level in terms of standards and synergy. Together, we have developed extremely creative activations in which our players and ambassadors regularly take part. Such events enhance the image of Rwanda, a forward-looking country, and raise the profile of Rwandan tourism, allowing it to position itself as a global leader.”

The collaboration between PSG and Rwanda has already yielded significant results. Notably, a PSG Academy was established in Rwanda, providing free training sessions to over 100 children.

Furthermore, Rwanda enjoys a prominent presence at the Parc des Princes on matchdays. The country’s logo can be seen on warm-up kits and other prominent locations.