Manalo’s win is part of a wider conversation about diversifying notions of beauty in the Philippines, a country where certain Western ideals have long persisted, shaped in part by the country’s colonial past.
Lighter-skinned actors and models typically star in major TV shows, movies and fashion campaigns and as common in other Asian countries, skin lightening treatments and products are pervasive.
Manalo, who began modeling at 14, described her own insecurities growing up, in a YouTube video on Empire Philippines, which livestreamed the event.
“ I grew up having insecurities as I was always bullied because of my skin and my hair type,” she said, crediting her friends and family for helping her “realize that I am beautiful in my own extraordinary way.”
Manalo will represent the Philippines in the Miss Universe pageant to be held in Mexico in September.
She is vying to earn the fifth title for the country, following the footsteps of Gloria Diaz in 1969, Margie Moran in 1973, and Pia Wurtzbach in 2015 (after host Steve Harvey initially declared the wrong winner.) Catriona Gray was the last Filipino to win the title in 2018.
Over 100 countries will be represented at Miss Universe 2024. This year will see the competition remove any upper age limit set for its contestants — previously, those competing were required to be between the age of 18 and 28.
The Miss Universe organization has come under scrutiny in recent weeks, as the parent company of the Miss USA organization. Both Miss USA and Miss Teen USA resigned from their roles earlier this May, amid allegations of mismanagement, a toxic work environment, and conditions that impacted their mental health.
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