At the exhibition floor, countries hosted dedicated stalls featuring cultural displays, traditional crafts, promotional brochures and national cuisines.

Many embassies also used the opportunity to provide informational material on investment prospects, visa processes and emerging areas of bilateral cooperation.
Visitors from the tourism sector, academia, and general public were able to explore diverse global traditions and discover new international travel possibilities. The expo concluded with a ceremony in which participating diplomats and exhibitors were acknowledged for their contributions.

Rwanda’s participation held particular significance as it marked an effort to enhance its visibility in South Asia. Fatou Harerimana’s presentation of Rwanda’s tourism potential aligned with the country’s broader goal of expanding its global outreach.

Rwanda is increasingly positioning itself as a destination for eco-tourism, wildlife experiences, cultural exploration and sustainable investment.

Showcasing these strengths in Islamabad helped build connections with Pakistani travelers, entrepreneurs and tour operators, many of whom are seeking new and emerging destinations.