Following Visit Rwanda’s partnership announcement with Arsenal football club, Praveen Moman, the owner of premium eco-lodges Volcanoes Safaris, says he hopes it will change perceptions about this stunning country in the heart of Africa. By TravelWeekly

Le spot « visit Rwanda » ne sera pas seulement floqué sur le maillot de l’équipe anglaise de la Premier league, Arsenal, mais aussi sur le panneau publicitaire aux alentours des stades où Arsenal va se produire et aussi surtout au Mondial, a-t-on appris d’une dépêche de la Fifa. By Touteheure

Views from Nigeria. While Nigerians are fixated with assuaging their palate with wild animals’ meat, in the local parlance called bush meat, in Rwanda, the gorilla is the national icon and the country’s cash cow. By Okorie Uguru

When you hear the word ‘Rwanda’ what’s the first thing that comes to your mind? It’s probably Hotel Rwanda, it’s a genocide-struck country, it’s a dictator’s paradise, and it’s probably just another poor African country. In Standard, By Webmaster

Visit Rwanda says the number of British travellers visiting the country has risen by more than 20 percent over the past 12 months. By Aaron Brooks*

Said to be seen some 35 million times a day on a global basis, the Arsenal football jersey is one of the world’s hottest marketing targets. And it is one that Rwanda has literally grabbed by the sleeve. By Lonely Planet

Le club de football anglais Arsenal a signé un nouveau contrat de sponsoring avec Visit Rwanda, l'agence de promotion du tourisme du pays. Par BBC

Arsenal announced in a statement yesterday that Rwanda Development Board, through its subsidiary, the Rwanda Convention Bureau, became the club’s first official sleeve partner as part of Rwanda’s drive to become a leading global tourist destination, using ‘Visit Rwanda’ messaging. By Sam Waswa