Rwandan coffee National Agricultural Export Development Board (NAEB) World of Coffee exhibition in Amsterdam Netherlands Rwanda's coffee export revenues and volumes. The event is considered as the finest coffee gathering in Europe with over 6000 participants. By John Green.




According to the National Agricultural Export Development Board (NAEB), Rwanda will participate in the upcoming World of Coffee exhibition set to happen in Amsterdam, Netherlands. The Rwandan Coffee which has been on demand in the European market will be showcased as a shrewd marketing and advertising strategy for its home-grown commodity.
The dates of the events are from 21 – 23 of June 2018, which would collide with the World Cup event taking place in Russia. However, the event organizers and planners are adamantly optimistic the event will be successful and key market players will avail themselves.
The World of Coffee exhibition is a significant event for the coffee sector, not only in Rwanda, as coffee professionals gather under one umbrella to share ideas and insights concerning the sector. It offers a wide market base for the participants and Rwanda would be one of the beneficiaries as it hopes to make a dominance in the European markets.
Having established itself as Europe’s largest coffee gathering, the event seeks to discuss issues affecting the coffee sector and the possible way out to curb the prevailing challenges. Rwanda has seen the sector being a pillar in the country’s economy, having raked in fine-money from the exports of coffee to various markets. Recently, their partnership with Nigeria seeks to spread its influence across West Africa.
Rwanda continues to seek more investors into the sector and the event will be an opportunity to lure a number of businesses into the country to support the industry. The country seeks to achieve more from the sector in terms of production and quality to be more competitive in the global markets and needs potential investors to step in.
The diversification of professionals and industry players present at the event would be a good breeding ground for business deals to take place.